Tag Archives: more

The Paradox of Choice

I just finished watching this TED talk by Barry Schwartz, American Psychologist, author of the book “The Paradox of Choice, Why more is Less”.

What Barry is trying to say is that the more choices we have, the more expectations we have, the more hesitated we become, the more frustrated we feel, especially when we start to think that our choice was not the best one.

As an aggressive believer in Freedom of Choice, my paradigm shifted a little bit when I opened my eyes to this hypothesis, although it seems to be much more of a fact.

And what is more mysterious is that even when you have a clear set of criteria of what your choice shall be, you still feel uncomfortable when faced with various ones. The battle of choosing what is “perfect” turns into an intrinsic war and ends up with feelings of blame and guilt. “I could have done better” kind of statements pop up in your mind, you start wining and complaining…So, instead of embracing the choice, believing in it and turning it into a promising opportunity, you give it up. You lose it the moment you started the re-thinking process of the other choices…

This will lead us to a conclusion: Limit your choices, Eliminate the unnecessary. In other words Live Simply. A very challenging conclusion when it comes to practice in a world that believes “More” is equivalent to “Better”…